The Freyja Blog

Think soft sweaters, cozy shackets, puffer vests, denim, boots, and all the feel-good layers that make you love cold weather again.
Perfect for gift giving… or just treating yourself (we see you 👀).

So here it is — the list that we built together. These are the podcasts, books, supplements, and experts that real women said made a difference. Save it, share it, and keep talking about it - PLUS FREE HRT FYI

This is the outfit that says, “I didn’t try too hard — but I definitely got it right.”
Classic, confident, and quietly cool — just how we like it at Freyja.

Meet the new Huha Mineral Underwear Collection — now in rich, seasonal jewel tones. Made with zinc-infused, pH-balancing liners and silky TENCEL™ fabric, they’re the healthiest, comfiest undies in Canada. Available now at Freyja Fernie.

Fernie’s most magical night of the year is here! Join Freyja downtown on November 29 for the annual Fernie Lights Up celebration — holiday shopping, exclusive deals, treats, and festive cheer.

Get a head start on holiday shopping! Freyja’s early Black Friday sale starts Friday, Nov 14 at 9 AM MST — save up to 75% off fall & winter styles, gifts, and accessories in-store and online.

Your midweek treat has arrived! From Tuesday, Oct 21 to Thursday, Oct 23, shop any 3 items and enjoy 30% off your entire purchase — in-store or online.

BOGO 50% Off + Big Love from Last Night’s Party 💕

Discover fall fashion trends and easy school mom outfits at Freyja. Shop cozy knits, denim, and must-have pieces for effortless everyday style.

its brimming with fall, new arrivals weekly!

Whether you're dancing your heart out at Wapiti or hitting up any of the incredible weekend events happening in Fernie, there’s one thing we know for sure: you need style that works hard

Stay cool and stylish this summer in Fernie with breathable bamboo tops, event-ready dresses, and fresh new arrivals at Freyja — your go-to local boutique.

Whether you're hitting patios (eek hopefully ), packing for a wedding, or just vibing in the sunshine — we’ve got the looks

Win a gorgeous Herschel tote (made in Canada!)

Chan tries them all on, no filter!

My favourite part of owning Freyja? Hands down, it’s opening new stock. There’s just something about the excitement of seeing fresh, beautiful pieces arrive

Kealy dives into Spring and delivers what you need to know! PS Boho is BACK!

Your perfect spring wardrobe refresh starts here! Whether you're looking for travel-friendly outfits, layering essentials, or an effortless spring vibe, we’ve got you covered.

As the seasons change, so do our wardrobes! Spring is the perfect time to refresh your style with light layers, fresh colors, and effortless trends